About Us

MADANI Digital Trade

The MADANI Digital Trade is an AI-driven digitalization initiative by MATRADE, designed to revolutionize Malaysian exports. As a fully integrated virtual showcase, it empowers Malaysian businesses by seamlessly connecting them with global trade opportunities. Through an immersive virtual reality experience, international buyers, investors, and partners can explore, interact, and engage with Malaysian exporters like never before.

It is also the single information portal for export that provides Malaysian exporters access to essential market insights, regulations, and trade facilitation services. It enhances transparency, and fosters trade efficiency by consolidating grants, trainings, permits, trade leads and international tender notices empowering businesses to navigate international markets seamlessly.

Key Highlights of MADANI Digital Trade

Online Presence and Branding

Expand your market reach to international and premium buyers.

Virtual Pavilion

Showcase your brand in an interactive, year-round virtual environment.

24/7 Intelligent Virtual Assistant

Support buyers and exhibitors with real-time assistance anytime.

Business Matching

Connect with customers, partners and explore global opportunities.

E-Marketplace

Feature your products prominently to local and international markets.

MATRADE Member Portal

Provide centralized, comprehensive, and unified information for exporters.

Grant & Financing

Get guidance on applying for MDG, eTRADE, SEF grants and various trade financing.

HRDC Training Programs

Covering training on MATRADE Export, ESG, e-commerce, digital marketing, and more.

About MATRADE

he Malaysia External Trade Development Corporation (MATRADE) is the national trade promotion agency of Malaysia, operating under the Ministry of Investment, Trade, and Industry (MITI). Established to drive the country’s export growth, MATRADE plays a pivotal role in facilitating international trade by connecting Malaysia businesses with global markets.

With a network of offices in strategic locations around the world, MATRADE bridges the gap between Malaysian exporters and international buyers, reinforcing Malaysia’s position as a competitive trading nation.

Vision

Positioning Malaysia as a globally competitive trading nation.

Mission

Promoting Malaysian enterprises across the world.